Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing needs to be trendy, persuasive and eye catching. The first thing to having a good marketing process is research, reference, and renditions. Secondly you need to be persuasive, you need to be able to connect with the audience, be authentic, appealing and affable . Some key things to focus on are color, font choice and a the message of your advertisement
Monthly Archives: January 2017
Advertisement/Movie poster
ABSENT!! NOT LATE
The poster that I did was the radio advertisement poster. Some tools that I used was the adobe illustrator software, some vectors, changing of the blend modes and some glows. the thing that I found most difficult about this project was getting the speakers to go correctly without them blending into each other. overall this project was fun and easy and it came out great in my opinion.
Adjustment Layers in Photoshop
Brightness and Contrast: In this image I lowered the images brightness and increase the contrast.
Levels: I adjusted the levels of the shadows, Mid-tones and the highlights
curves: Using the curve toll I adjusted the points on the graph that was given for a higher quality of color in the animals body.
Exposure: Using the exposure tool I adjusted the sliders and offset and gamma.
Vibrance: I used this tool to modify the level of saturation of all the colors in the image.
Hue/Saturation: I used the tool to adjust the hue/saturation and the lightness of the lady bug.
Color Balance: The color balance tool changes the brightness of the image and also brings out the colors in the object better
Black and white: This tool allowed me too create a gray scale version of the image.
Photo filter: This tool added different color filters on top of the image.
Channel mixer: This tool let me modify the colors and tints and add a gray scale.
Color Lookup: With the color lookup there are three options (3DLUT file, abstract and Device).
Invert: The tool created a negative affect.
Posturize: Creates a poster like appearance
Threshold: This turned my image to black and white.
Gradient Map: Let me add a gradient fill it also allows the creator to add a custom fill.
Selective color: The amount of primary color is in your image.
#earthybrowngirl 